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In summer of 2002, Gem Avenue was founded in Charlotte, North Carolina. Since then, we have been dedicated to providing our customers with the best products and shopping experience from our store. In 2003, we began shipping worldwide to meet the global demand of quality jewelry in other parts of the world. We love to hear everything you have to say about us. This helps us improve our products and services for you, as the buyer.

We know what you love. We do what we must to bring you high quality and fashionable pieces which you can be proud to show off to your friends and loved ones. We know the trends and styles which work. We listen to what our customers say and use that when expanding our line of jewelry so that you find the pieces you love. Our team comes from all over the world. We know that everyone has a unique taste depending on their background. With over 10,000 items to choose from, we make it easy to find what you’ve been searching for.

Your orders are picked, packed, checked and shipped from our jewelry store in Charlotte, NC. We do not drop ship any of the orders from our website. This assures fast and reliable shipping times and ensures that your product arrives on time. Coupled with our excellent customer service and sales department, we try our best to make sure you are comfortable with your purchase. Orders are shipped within 24 hours except on weekends and holidays.

Our Collections

We sell unique styles of rings, earrings, pendants, anklets, necklaces, and bracelets in sterling silver, stainless steel, white gold, and gold. We also specialize in colorful gemstone and crystal jewelry made with Swarovski elements. Browse our vast collection for the jewelry you love, such as sterling silver rings, bracelets, necklaces and pendants. We also offer gold plated vermeil jewelry and stainless steel jewelry as well. We also offer a huge variety of classic sterling silver jewelry. Check out our elegant collection of Indian Bollywood Jewelry and Ethnic jewelry to find the right match for you! From Indian bridal jewelry to casual Indian jewelry, you’re sure to find what you’re looking for. We carry a wide selection of various other cultural jewelry collections such as Irish Claddagh and twisted knot jewelry, Southwestern jewelry, and natural and healing gemstone jewelry.

Shop our bridal jewelry collection for classic and timeless jewelry that will make you shine on your special day!

You Are Important

You, the customer, play a huge role in how we do business. Our dedication to enhancing your shopping experience is the reason we do what do. The smile on your spouse’s face or the hugs from your children make us excited to bring new jewelry and styles to you. We love hearing all of your stories because it let’s us know we are doing the right thing. It is all worth it to know that our customers are satisfied and happy. We know that our customers are as diverse as the earth we live on. Everyone has a different style, therefore we cater to those styles. Even if the gifts differ, our promise of customer confidence doesn’t. We love creating memories that you will share forever. That is why we are in business.

Gift Box

All of our items come in a gift box which suits the piece. We individually choose the box that will give the best first impression. Not all pieces come in the same box. It’s what’s on the inside that counts, but a beautifully packaged gift is always appreciated in our experience. Rings come in ring boxes. Necklaces, bracelets, and anklets come in rectangular boxes. We do our best to choose the best packaging to ensure our customers have the best experience when shopping. With one click, your perfect gift will come straight to your door ready to be loved. The spirit of giving has never been easier.